By: Ghassan Mitri
Any business owner knows that a lot of time and money you need to be invested in order to advertise their brand correctly. Online businesses have seen mega growth lately and are only expected to rise. Not surprisingly, we have also observed an increase in the variety of ways to market these businesses. Webmasters are continuously trying to make their brand stand out among the vast pool of consumers looking online to find the products or services they need. There are numerous ways to do this, however, some of the most effective are Facebook Ads, Search Engine Optimization, and Pay-Per-Click.
From the start of social media, content has been the key to portraying and expressing a brand’s image, interactions and corporate story. The best way a brand could position itself between users status updates and photos of friends was via content that was engaging, shared and strong enough to get them to stop scrolling. Although the same is true today, the business model has changed a bit, and paid media has taken on a more prominent role in news feeds.
If there’s one thing Facebook Ads have taught us, it’s that these tiny but very profitable ads can get quite complex. When you start to consider all the possible variations — image, ad copy, targeting, retargeting, custom audiences — deciding which features to focus on can be overwhelming.
So how do you optimize your valuable time and ad budget? We’ve put together these four proven tactics you can focus on to make your Facebook Ads campaign thrive and shine.
1.Create your ads with your audience in mind
When you create a new audience segment for one of your Ad Sets, it’s important to target your ad creative to your audience. Create something they will want to come across while scrolling their feed. Make sure your ad copy and images align with this audience as well. Take time to consider what interests resonate with this particular group of people, and create ads that speak to their demographic, education level, geography and lifestyle.
2.Try, try and try some more
You may think you know what works, but only your audience can tell you what they really want. Make and test many variations and see what works and what doesn’t. Test multiple images with the same ad text, and vice versa. Create various combinations till you find what’s right for your segment. Roll out your campaign with as many variations as you can concoct, then scale them back based on what’s receives the best response. This will allow you to really know what your audience is responding to and allow you to only run top performers.
3.Target people who like your competitors
Facebook targeting is pretty remarkable. You can simply put your ads in front of people who like and follow competitors and other brands that draw similar customers to your own. In an Ad Set’s Audience targeting option, select Detailed Targeting and simply select the brand names that are relevant to you. However, its important not to get too precise with your targeting, or you won’t have a large enough audience to be relevant.
4.Create multiple ads that sync with matching landing pages
I know, you may be telling yourself, “What? I don’t have the time or skill to make unique landing pages!” Using a landing page optimization tool such as Optimizely or Unbounce, you can make and test dozens of variations without any design or coding pro skills. With this, you can begin making ads and landing pages whose images, messages and offers line up perfectly.
3 Basic Tips To Improve Your SEO
The world of e-commerce is a highly competitive one. Thousands of niche product sites live for the clicks of shoppers across the world. In a space where so many competitors jostle for elbowroom at the same table, every crumb your site can gather will go a long way.
Most site managers do their fair share of due diligence when it comes to site SEO (search engine optimization). They ensure that a basic level of SEO tactics are applied to their e-commerce page. Yet with so much on the line, there are simple things site owners can do to give their site the additional boost it needs to land at the top of the SERPs. Listen below are a three strategies many sites often overlook that can provide your web page the edge it needs against competitors.
1.Ensure Proper Keyword Placement
The placement of your keywords is far more important than the frequency. If you overload keywords into your page, you risk being penalized by search engine algorithms. Instead, turn your focus toward ensuring your keywords are positioned strategically in the right places instead.
Google places priority on the beginning of title tags, so that is where you should focus your targeted keywords. Be sure to include the keyword in the meta description, as well. Doing this will ensure that Google doesn’t choose random content from your page and use it as your description. It’s true that the meta description itself doesn’t affect your ranking, but it’s insanely important when it comes to click-through rates, so it’s important not to neglect it.
URLs, headers, and subheaders rank second behind your page’s metadata. Be sure to include your keywords in these locations as it makes sense to do so. Also, place your keywords throughout the body of the content in a way that reads naturally.
2. Give Images Context with Alt Text
Many e-commerce sites miss the opportunity to capitalize on solid image alternative text, or alt text. Alt text is simply descriptive text applied to the images on your site. This text lets the Google web surfers read your image and give context in relation to the content surrounding it.
Properly written alt text can give your site a serious leg up over your competitors by taking advantage of the popularity of Google’s image search.
This is especially important for e-commerce sites considering the large number of photos included in a typical web store. It’s important that you take the time to add quality alt text to each of your product images. While this is a large undertaking, you’ll definitely see the benefit when you edge out your competition in the SERPs.
Keep in mind, include quality alt text is still just as important, so don’t neglect it. Strong alt text gives a detailed description of the image. Avoid simply stating what the item is; instead, include brand names, item numbers, and other specific descriptions. Most web page crawlers only read about 125 characters of alt text, so keep it short. Take advantage of the alt text by including your keywords but avoid stuffing. You simply want to concentrate on providing context to the picture and incorporate your keyword if logical.
3. Avoid Duplicate Content
You may have heard that content is king when it comes to building out solid SEO. This is definitely true, but the saying only tackles part of the issue. Original content is truly king. You can have all the content in the world on your site, but if duplicates exist elsewhere on the web, your ranking will suffer severely.
While you won’t be penalized directly for duplicate content on your web page, it will create issues for the search engines when they attempt to index your URL. Duplicate content makes it difficult for the search engine crawlers to determine which URL is most relevant for given keywords.
This issue can be pretty common for e-commerce sites with vendor-provided product descriptions. Vendor-distributed product descriptions are often copied and pasted onto individual e-commerce stores, resulting in a large amount of duplicate content across the web. You should aim to create as many unique product descriptions as possible. This is a big undertaking when you consider many e-commerce sites have hundreds, if not thousands, of products. However, aim to rewrite the majority of your descriptions, and you’ll be off to a good start.
ORGANIC SEO VS PPC
Search engines have become the backbone of online businesses today. Most people, 81% to be exact, who are looking for a product or a service online do so with the help of search engines. That is why it becomes more important for businesses to improve their presence in search results.
So , which is better- organic SEO or PPC? Well, this is the question that trumps many people looking to make their websites more popular on the web. Continue reading to find out the main differences between the two techniques.
Organic results get more clicks, but PPC has better conversion rates:
The primary difference between organic SEO and PPC is that organic SEO produces more natural results as opposed to the paid ads that PPC uses. Organic results are respected more than sponsored ones, and people tend to visit the websites using SEO 8.5 times more often. however , on the opposed side, one advantage that PPC has over organic SEO is the fact that paid advertisements have text that is optimized by the webmasters themselves. They can choose how to market their product to attract more people with a single banner, and therefore organic SEO websites see 1.5% lesser converted click rates as compared to PPC.